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Published on:

24th Oct 2024

The Truth About Private Equity From a Founder's Perspective with Rod Jimenez

Rod Jimenez, CEO of Sceptre Hospitality Resources (SHR), joins the podcast today to share his experience and insights on driving technological innovation in the hospitality industry. He reviews some of SHR’s history as well as its recent strategic partnership with Access Group and Guestline, highlighting how their AI-powered solutions and automation streamline hotel management. He explains how, with SHR’s unified platform, hotels can optimize guest booking, revenue management, and distribution across multiple channels. 

Rod also emphasizes the importance of building strategic partnerships, including private equity, to drive long-term business growth in the hotel industry. Today’s episode is filled with essential insights into how the future of hospitality tech is shaping the industry, and how SHR fulfills its role as an industry leader, helping hotels succeed through innovation.

Episode Highlights:

0:00 Intro: Hotel Tech M&A & SHR's Access Partnership

1:15 SHR's Growth Story: Hotel Management Technology

2:21 SHR's Hotel Tech Stack: Unified Application Suite

4:38 Private Equity in Hotel Tech: First Experiences

5:04 Early-Stage Founder & PE: Conversations & Deal Sourcing

6:00 Strategic Investor Partnership: SHR & Singapore Investor

9:00 Finding the Right PE Partner: Alignment & Outcomes

13:00 How Many PE Firms Should a Founder Talk To?

14:30 Filtering PE Outreach: Identifying Genuine Interest

15:30 Serent Capital & SHR: Building a Relationship

17:00 Relationship Building in M&A: Why It Matters

21:56 Effective PE Outreach: Engaging Founders Like Rod Jimenez

22:17 Responding to PE Outreach: A Founder's Perspective

27:30 Inbound M&A Interest: How Much is Normal?

28:42 Increased PE Interest: Timing & Market Dynamics

30:00 Tracking PE Conversations: A Founder's Process

30:31 What Founders Look for in PE Investors

35:00 PE Engagement Techniques: What Works for Founders

39:00 Private Equity Due Diligence: Approaching New Industries

42:30 The Right Time for a PE Deal

45:48 Post-Acquisition Integration & The Future of Hotel Tech

49:17 The Value of Private Equity: A Founder's Perspective

49:31 Private Equity Boards: Impact & Strategic Growth

53:27 Deal Sourcing Tips for Private Equity Professionals

59:34 Private Equity Defined: Optionality for Founders

59:44 Connect with Rod Jimenez

Key Takeaways:

"Build trust and be genuine."

"Approach with curiosity, not false conviction. Be honest if you don't know the space."

"In private equity, character trumps everything.”

"The value of a board is in collective wisdom and pushing you to grow."

"Don't stretch your expertise. If you don't know, just say you're curious to learn."

"Optionality is key in private equity. It provides choices for founders."

"The real work starts after the transaction. Focus on integration and delivering on expectations."

Links:

Dan Herr: https://www.linkedin.com/in/danielherr/

Matt Rooney: https://www.linkedin.com/in/matt-rooney-coastalpartners/

Rod Jimenz: https://www.linkedin.com/in/rodrigojimenez/

SHR Group: https://shrgroup.com/

Coastal Partners: https://www.coastalpartners.co/

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About the Podcast

Deal Sourcery
Engagement & The Art of M&A
Deal Sourcery is the must-listen podcast for Private Equity professionals aiming to master the art of deal origination. Hosted by Dan Herr - who’s closed over $1B in transactions in the last decade while building and leading world-class deal sourcing teams - and Matt Rooney, a top recruiter in PE business development, we dive into cutting-edge trends, proven tactics, data-driven sourcing strategies and the technology shaping the future of M&A. Each episode features in-depth discussions with exited founders, PE professions and investment bankers, delivering exclusive, actionable insights you won’t find anywhere else. Tune in to elevate your sourcing skills and optimize your firm’s capital deployment.

About your hosts

Daniel Herr

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Dan is the visionary Founder & CEO of Acqwired after more than a decade sourcing more than $1B in TEV in proprietary private equity deals across software, services and industrials highly engineered end markets like aerospace, medical and consumer electronics.

Matt Rooney

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Matt is the Founder of Coastal Partners, a specialized recruiting firm focused on placing deal-sourcing and investor relations professionals in mid-market private equity. With over a decade of experience, he has placed hundreds of professionals and advises firms on building BD teams.

He regularly shares insights on private equity business development, breaking down role dynamics and hiring strategies for firms and professionals navigating the space.